Deviate: The Science of Seeing Differently

By Beau Lotto
Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.


EXCERPTS: Deviate: The Science of Seeing Differently

Posted April 25, 2017, 11:27 AM with category of Innovation & Creativity
Beau Lotto's new book is about the evolutionary, physiological underpinnings of our perception, and "shows that the next big innovation is not a new technology: it is a new way of seeing." Read more

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Posted April 3, 2017, 9:59 AM with category of Publishing Industry
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ISBN: 9780316300193

About the Hardcover

Publisher Hachette Books
Publish date 04/20/2017
Pages 352
ISBN-13 9780316300193
ISBN-10 0316300195
Language English

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