The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

By Robert W Bly
The Digital Marketing Handbook teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are an online-based business, brick-and-mortar store, or hybrid legendary copywriting pioneer Robert W. Bly will teach you how to:

  • Integrate a digital marketing plan with traditional marketing outreach efforts
  • Convert your website from a cost center to a profit center
  • Avoid the most common, and costly, internet marketing mistakes
  • Build a large and responsive email list
  • Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
  • Drive quality leads to your online and offline storefronts
  • Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

    Bly also includes an extensive resource section with links to online value ads created to give you a competitive edge.





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    ISBN: 9781599186214

    About the Paperback

    Publisher Entrepreneur Press
    Publish date 04/17/2018
    Pages 220
    ISBN-13 9781599186214
    ISBN-10 1599186217
    Language English

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