The Digital Matrix: New Rules for Business Transformation Through Technology

By Venkat Venkatraman
Is your business ready to win in the digital future--or destined to be disrupted?
Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way--what is yours doing?
The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way.
    With The Digital Matrix, you will:
  • Learn to navigate the world of digital ecosystems.
  • Discover ways of competing and collaborating with other companies to create and capture value.
  • Realize how powerful machines can amplify your company's human talent.
  • Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.
The future of every industry is digital, and that future is closer than you think. Do you understand where your business fits into the bigger picture? Are you ready to maximize your opportunities? Packed with current case studies and practical experience-based advice, The Digital Matrix shows you how to rethink your business model from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.
Your company's future depends on its ability to harness digital technology. Don't wait!

This timely book reveals how you can shape your business strategy around the global trend of digitization not only to survive but to prosper. Sir Martin Sorrell CEO, WPP An invaluable framework to help leaders master digital shifts and win in their space. Clark Golestani EVP, CIO, Merck The Digital Matrix harnesses digitization powerfully and succinctly through a conceptual framework and real business examples. Professor Venkatraman has produced an extremely readable and insightful book. Michael S. Scott Morton Professor Emeritus, MIT Sloan School of Management Venkat s book is super helpful to all of us working to drive change in an increasingly digital world. Mike Wright, Global CIO, McKinsey & Company For any CXO executive, this book is a must-read. Professor Venkatraman brilliantly describes a practical step-by-step guide on how to transform a legacy company into a digital enterprise. An essential survival guide for today s evolving digital economy. Alejandro Martinez, Senior VP and CIO, Quintiles A refreshing read from a scholar who has been at the forefront of strategy and digital technology for over two decades. Ranjay Gulati, Professor, Harvard Business School, author, Reorganize for Resilience No firm, no industry and no market is immune from the transformative forces that disrupt the practices of the past, and we may have no better guide through these forces than Professor Venkatraman. No enterprise leader should be without this useful guide. Benn Konsynski, PhD, Professor, Emory University This book is definitely the best I have read dealing with the digital challenges and how to address them. Jo Guegan, Strategic IT Advisor, Former CTO and EVP of Canal+ Group, Former SVP, Capgemini Consulting Venkat Venkatraman enthralls with a sense of urgency and offers a practical and composed approach to assess threats and devise winning and competitive strategies. Don Bulmer, VP, Gartner; Former VP, Shell, SAP This book contains invaluable insights and should be required reading for executives to step beyond their industry boundaries. I can t wait to apply these ideas in practice. Georges Edourad, Dias Co-founder and CSO, Quantstreams, Former CDO, L Oreal Paris The Digital Matrix captures the different challenges and opportunities of pursuing a disruptive digital strategy for a traditional business. All leaders must be aware of how digital can transform their organization if they want to thrive in this new era. Tim Theriault, Former Global CIO, Walgreens Boots Alliance, Former President of Corporate and Institutional Services, Northern Trust The Digital Matrix provides a framework for participation, learning, and building relationships across all phases of transformation. No longer just in the realm of innovation, the practical application of this framework needs to be an active and present part of corporate planning processes. Jim Ciriello, AVP, IT Planning & Innovation, Merck The Digital Matrix offers compelling insight into why traditional organizations should embrace digitization and stay vigilant to the signals at the periphery. Mahesh Amalean, Chair, Co-founder, MAS Holdings To Venkatraman, Facebook and Tesla are not traditional companies bound by product boundaries or SIC codes; they adapt digital tools to solve problems. This book gives you a strategy roadmap to stand alongside such problem solvers, to anticipate their next move, to compete against them. Without it, you risk being wiped out by them. Bhaskar Chakravorti, Senior Associate Dean, International Business & Finance, The Fletcher School at Tufts University, author, The Slow Pace of Fast Change The Digital Matrix is not just another descriptive or speculative account about future technologies and their predicted impacts it is the definitive guide to becoming a proactive player in the new digitally meditated economy. This book will survive the passage of time. Ben M. Bensaou, Professor, INSEAD, Fontainebleau The Digital Matrix should be read as a clarion call to executives and board members. For the new wave of leaders, this book will be a go-to guide. Rick Chavez, Partner, Digital Practice, Oliver Wyman No silver bullets, no killer apps. Instead, Venkatraman provides a brilliant exposition on the perfect storm of digital technologies that will severely test the leaders of every organization, and a framework for analysis and action to help us survive and thrive in the coming decade. Brinley N. Platts, Chairman, CIO Development Venkatraman is a brilliant thought leader in the area of digital business strategy. This book will definitely turbocharge your digital future! Omar El Sawy, Chaired Professor, USC Marshall School of Business This is an important and timely book. With deep familiarity, clear examples and nuance, Professor Venkatraman offers a much needed, sophisticated roadmap for incumbent firms to leverage digitization and thereby prosper in our new competitive era. Mel Horwitch, University Professor and Former Dean, CEU Business Administration The Digital Matrix is a wake-up call for any business intersecting with the digital world. Health care leaders need to heed this call and consider how they must lead in the increasingly digital world. Chris Newell, Psy.D, Director, Learning and Development, Boston Children s Hospital Understanding these insights is essential if we are to clearly see the challenges and opportunities created by the digital revolution. Venkat Venkatraman challenges our conventional thinking and encourages us to become transformational leaders in our own fields of endeavor. Mike Lawson, Professor Emeritus, Boston University Questrom School of Business Venkatraman perfectly blends academic and consultant into one clear roadmap for leading change, enabling leaders to act immediately after putting the book down. Steve Newman, Former Director, Executive Programs at Ericsson The Digital Matrix is a brilliant window into digital strategy, with practical insights that blend academic theory and the practice of management in a way that only Venkatraman can deliver. John C. Henderson, Professor Emeritus, Boston University Questrom School of Business This book is a powerful guide to the most important change to management of the last century the digital transformation of every organization. It offers a practical vision of what it will take not only to adapt to the networked society, but to lead it. An enlightening book and a terrific read! Richard Leider, bestselling author, The Power of Purpose "


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ISBN: 9781928055204

About the Hardcover

Publisher Lifetree Media
Publish date 02/07/2017
Pages 224
ISBN-13 9781928055204
ISBN-10 1928055206
Language English

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