Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself
Digital disruption continues to cause great confusion for companies of all sizes. For every Kodak-like implosion there’s an Uber-like winner-takes-all success. The pace, direction, and impact of digital change has become more sudden, severe, and harder to predict. Think of the car industry and the advent of the self-driving vehicle. Or how the digital cigarette has transformed an industry that may no longer call itself tobacco. These types of disruptions change the game for industries from healthcare to sports equipment. There’s no cookie-cutter strategy to get companies through the multi-dimensional nature of the digital beast. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. To stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all leaders, and particularly CEOs at the helm, must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews from 40 top C-level executives in some of the world’s most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, and the US Department of Energy, this book delivers cutting-edge insights from those on the front lines. The authors incorporate Gartner’s annual research from top CIOs and CEOs and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital technology and integrate it at the core of their businesses.
With deep insights and strong take-aways, this is the playbook for surviving and prospering during the continuing digital revolution. Terry Jones, founder Travelocity.com, founding Chairman Kayak.com As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy; understanding and leading the required change is hard. "Digital to the Core" is a book that will help leaders find their pathways to success. Don Tapscott, author of "Wikinomics" and, with Alex Tapscott, the forthcoming "Blockchain Revolution" "Since leading a digital transformation in the airline industry, many C-level executives have asked me how they can generate similar transformation in their business. "Digital to the Core" lays down a solid framework with actionable takeaways for leaders to drive this change." Glenn Morgan FBCS, Head of Digital Business Transformation, International Airlines Group. "If the digital revolution has not yet hit your business, it soon will do. The authors argue the case for not just navigating digital business, but for embracing it and offer helpful frameworks for all senior executives in rising to the challenge." Michael Earl, Emeritus Professor of Information Management, Oxford University It s too late to catch up with digital, but it s a great time to leapfrog. This book gives you practical clues about which way to jump. Bob Johansen, author and Distinguished Fellow, Institute for the Future, Palo Alto, CA Using the power of technology, the internet and the internet of things new competition pops up from the most unexpected corner, requiring traditional companies to reinvent themselves to survive. This book provides excellent thought provocation and frameworks to start this journey towards a sustainable digital business. Sabine Everaet, Europe Group CIO, The Coca-Cola Company In "Digital to the Core," the authors expertly challenge us to understand that never before have we grappled with strategic, cultural, and market force changes so significant. Every business model is being upended. Every customer expectation is rising to new heights. The digital revolution is underway and survival requires way more than surface level tactics. Rob Carter, CIO, FedEx Corporation"
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