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Disrupt: Think the Unthinkable to Spark Transformation in Your Business (Revised)

By Luke Williams

"Disrupt" introduces a complete five-step program for identifying disruptive business opportunities--and successfully executing on them. Using case studies, the book walks readers through defining and brainstorming ideas, crafting coherent solutions, and more.


From the Publisher:
"Disrupt" introduces a complete five-step program for identifying disruptive business opportunities-and successfully executing on them! frog design's Luke Williams combines the design industry's most powerful creativity techniques with true business implementation discipline. Using case studies, you'll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.


A Complete 5-Step Process for Identifying Disruptive Business Opportunities–And Successfully Executing Them


“Don’t let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell practical, useful ideas.”

Seth Godin, author of Linchpin 


Now Includes an All-New Section on Leading Disruptive Thinking!


In a Business World of Non-Stop Change, There’s Only One Way to Win The Game: Transform It Entirely

This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Second Edition, Luke Williams shows exactly how to generate those strategies and deliver those solutions.


Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market. You’ll learn why unexpected ideas draw the least competitors–and offer the greatest potential.


Using real-world examples, you’ll walk through every step of transforming disruptive ideas from conception to breakthrough strategy.


Best of all, you’ll discover powerful ways to lead disruptive thinking in a new section added to this edition. Drawing on his immense experience creating breakthrough solutions at frog design and elsewhere, Williams shows how to relentlessly strengthen the habits, practices, and motivations you need to win through disruption.


Craft your disruptive hypothesis

   Be wrong at the start, to be right at the end

Discover your best disruptive opportunities

   Explore the most unexpected corners of your environment

Efficiently shape your disruptive solution

   Avoid the resource-killer that is “novelty for novelty’s sake”

Make your winning disruptive pitch

   Underprepare the obvious, overprepare the unusual

Get disruptive leadership right

   Master the motivation and mindset


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Price: $27.99/ea
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ISBN: 9780133995909

About the Hardcover

Publisher Pearson FT Press
Publish date 10/08/2015
Pages 272
ISBN-13 9780133995909
ISBN-10 0133995909
Language English

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