Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.
Johnson, a Merrill Lynch equity analyst turned entrepreneur, shows how and why to upend a career in this practical, concise work. Savvy and often counterintuitive, this superb book offers the tools, mind-set guidance, and rationale for avoiding complacency and embracing a new career path. "Publishers Weekly" Playing it safe is not safe in today s fast-paced marketplace. "Disrupt Yourself" is a must-read for anyone looking to stand out from the crowd and pursue innovation in our highly uncertain business climate. Eric Ries, bestselling author of "The Lean Startup" I have used the word disruption to understand how some companies blossom while other wither. Whitney has applied the word in a different context to understand why some individuals succeed in remarkable ways. Enjoyed this book! Clayton M. Christensen, Harvard Business School, "NYT" best-selling author of "The Innovator s Dilemma" Too often we're told that to be successful in leadership or business, we must fit a certain mold. Whitney Johnson knows better. Applying the lessons of disruptive innovation to personal growth, she shows us how to pursue roles suited to our own strengths, to follow our own unique way of thinking and doingand to dramatically increase our productivity, creativity, and happiness. Susan Cain, "NYT" best-selling author of "Quiet: The Power of Introverts in a World That Can t Stop Talking" Wow! "Disrupt Yourself" wins the "plain English" award--which is to say I've seldom if ever read a better written business/career development book. The advice is compelling, clear-as-bell, research-based, and actionable. And it'll work as well for a forty-something as a twenty-something. Tom Peters, bestselling author, "In Search of Excellence" "Disrupt Yourself" reads like a handbook for innovation: it shows the incredible value of recognizing what you are good at and finding unexpected ways to apply those strengths to the marketplace. The dramatic jumps that Johnson encourages us to take truly form the basis of creativity and success. Steve Wozniak, co-founder, Apple, Inc. and Chief Scientist, Primary Data A motivating, compelling case for shifting gears right when we ve reached our peaks. Whitney Johnson not only explains the why and how, but cheers us on along the way to greater meaning, learning, and innovation. Adam Grant, Wharton professor and "NYT" best-selling author of "Give and Take" If you have gone through your career thinking that it is smarter and safer to stick with what you know, get ready to have Whitney Johnson change your mind. Often what we already know can get in the way of what we don t know. "Disrupt Yourself" will inspire you to make the jump onto new learning curves, innovate, and stay at the top of your game. Liz Wiseman, best-selling author of "Multipliers and Rookie Smarts" You already know that to have the careerand lifeyou always wanted, you'll need to be innovative, take risks, and spot and seize opportunities. Luckily, Whitney Johnson knows exactly how disruptive innovation gets done, and her brilliant new book is the how-to guide you've been waiting for." Dr. Heidi Grant Halvorson, Columbia Business School, best-selling author of "Nine Things Successful People Do Differently" and "No One Understands You and What to Do About It" Whitney Johnson s "Disrupt Yourself" provides clear guidance that will help you both boost your career and become a driving force in market evolution. Her innovative approach proves that staying true to your own strengths can be groundbreaking, and often take you further than following established paths. I highly recommend this book. Michelle McKenna-Doyle, Senior VP, CIO, National Football League Leaders at all levels are often reminded that continuous learning and personal growth are key to successful careers and meaningful lives. In "Disrupt Yourself," Whitney Johnson shows how to pursue them, purposefully building a foundation to keep oneself and others learning, changing, and thriving in the long term. Gianpiero Petriglieri, Associate Professor of Organizational Behaviour, INSEAD "
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