Disrupting Digital Business: Create an Authentic Experience in the Peer-To-Peer Economy

By R "Ray" Wang, R "Ray" Wang
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promisesno matter how their customers interact with them.
But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they re passionate about influence their decision making and their spending.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they ll use, and the values their company will espouse.
Organizations can take part in this conversation only if they recognize how and where it s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.
Technology guru Ray Wang shows how organizations can surf the waves of changehow they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:
1. Consumerization of technology and the new C-suite
2. Data s influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerce
Digital disruption has changed how we do our work. But by mastering these trends you ll delight your customers with every interaction.


BESTSELLERS: 800-CEO-READ's 2015 Bestsellers

Posted January 6, 2016, 9:00 AM with category of Publishing Industry
It's been another record year for us here at 800-CEO-READ. These are the books we moved the most in 2015. Read more

BESTSELLERS: August 2015 Business Book Bestsellers

Posted September 1, 2015, 1:08 PM with category of The Company
Our business book bestsellers for the month of August, 2015 Read more

BESTSELLERS: July 2015 Business Book Bestsellers

Posted August 3, 2015, 10:09 AM with category of The Company
Our business book bestsellers for the month of July, 2015 Read more

BESTSELLERS: May 2015 Business Book Bestsellers

Posted June 1, 2015, 2:30 PM with category of The Company
Our business book bestsellers for the month of May, 2015 Read more


  Choose a format

Price: $22.40/ea
LIST PRICE: $28.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $22.40 20%
25 + $19.60 30%
ISBN: 9781422142011

About the Hardcover

Publisher Harvard Business School Press
Publish date 05/05/2015
Pages 208
ISBN-13 9781422142011
ISBN-10 1422142019
Language English