Don't Think of an Elephant!: Know Your Values and Frame the Debate
'Don't Think of an Elephant' offers analysis of the key issues in the 2004 U.S. election and beyond, discussing how progressives need to better examine issues in order to counter conservative arguments.
George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor, construction grammar, embodied conceptual systems, a neural theory of grammar, and the cognitive foundations of mathematics. Governor Howard Dean is a physician who previously shared a medical practice with his wife, Dr. Judith Steinberg. He became governor of Vermont in 1991 and served until 2003. He campaigned for the Democratic nomination in the 2004 presidential election and served as honorary chairman of Democracy for America, an organization dedicated to building a grassroots network for the Democratic Party. He is currently the chair of the Democratic National Committee.
NEWS: More Reading from All Marketers Are Liars
Posted May 31, 2005, 2:02 PM with category of General BusinessSeth Godin ends All Marketers Are Liars with a list of other books worth reading: Crossing the Chasm by Geoffery Moore Positioning by Trout and Ries In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters Blink by Malcolm Galdwell Selling the Dream by Guy Kawasaki The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print) Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill Creating Customer Evangelists by Ben McConnell and Jackie Huba Emotional Design by Donald Norman The Moral Economy of the Peasant by James Scott Creative Company: How St. Read more
|Publisher||Chelsea Green Publishing Company|
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