Don't Think of an Elephant!: Know Your Values and Frame the Debate
George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor, construction grammar, embodied conceptual systems, a neural theory of grammar, and the cognitive foundations of mathematics.
NEWS & OPINION: More Reading from All Marketers Are Liars
|Publisher||Chelsea Green Publishing Company|
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|Publisher||Chelsea Green Publishing|
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