Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Revised, Updated)

By Robert B Tucker
Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them.

Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

  • 9781576754955
  • 9781576754955

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ISBN: 9781576754955

About the Paperback

Publisher Berrett-Koehler Publishers
Publish date 02/01/2008
Pages 224
ISBN-13 9781576754955
ISBN-10 1576754952
Language English

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