Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar
By John Jantsch
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.
It s no longer enough to view a salesperson s job as closing. Today s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
In Duct Tape Selling, Jantsch shows how to tacklea changing sales environment, whether you re an individual or charged with leading a sales team. You will learn to think like a marketer as you:
I ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer. "
It s no longer enough to view a salesperson s job as closing. Today s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
In Duct Tape Selling, Jantsch shows how to tacklea changing sales environment, whether you re an individual or charged with leading a sales team. You will learn to think like a marketer as you:
- Create an expert platform
- Become an authority in your field
- Mine networks to create criticalrelationships within your company andamong your clients
- Build and utilize your Sales Hourglass
- Finish the sale and stay connected
- Make referrals an automatic part of yourprocess
I ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer. "
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| ISBN: 9781591846338 | ||
About the Hardcover
| Publisher | Portfolio |
| Publish date | 05/15/2014 |
| Pages | 256 |
| ISBN-13 | 9781591846338 |
| ISBN-10 | 1591846331 |
| Language | English |
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