Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
By Adam Morgan
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
NEW RELEASES: A Beautiful Constraint
NEWS & OPINION: Seth's November List
Hardcover Non-returnable Discounts
|1 - 24||$27.20||20%|
|25 - 99||$23.80||30%|
|100 - 499||$22.10||35%|
|500 - 999||$21.42||37%|
About the Hardcover
|Publisher||John Wiley & Sons|
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to email@example.com.