The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future

By Anna Bernasek

Why does a single ATM withdrawal take an entire day to process?

What makes Toyota the most trusted car company among consumers?

Why is one-quarter of the world's gold stored in the federal reserve?

Acclaimed journalist Anna Bernasek answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involved in even the simplest of transactions. With examples that range from milk to mortgages, Bernasek shows how integrity is in fact our greatest economic asset; it forms the invisible bedrock of our economy.

As the world emerges from the financial wreckage of 2008, the question facing nations, companies, and individuals is how to create widespread prosperity again. Understanding the roles that trust and integrity play in our daily lives and in the macroeconomy will force us to rethink the way we do business. In this "New Era of Responsibility," Bernasek's message is both essential and urgent. The Economics of Integrity is a book for our times.



    RELATED ARTICLES

NEWS & OPINION: Books as Intellectual Assets in an Economic Discourse

Posted March 18, 2010, 1:30 PM with category of Management & Workplace Culture
Michael Lewis's latest book, The Big Short: Inside the Doomsday Machine, was released this week to a lot of media attention and bestseller lists. We'll review the book more in depth on this site and elsewhere over the coming weeks, but its very release is what's giving me hope this week. You see, for all the doom-and-gloom surrounding publishing these days, publishers themselves have done a quietly masterful job of finding books that put the Great Recession, and what caused it, in focus over the last year and a half—Michael Lewis being but the latest (albeit one of the finest) voices in the choir that publishers have been directing. Read more




    SHARE THIS
Embedicon
 
9780061774133
eBook

  Choose a format

Price: $19.99/ea

1 $19.99 9780061774133 No volume discount available.

About the Hardcover

Publisher Harperstudio
Publish date 03/01/2010
Pages 193
ISBN-13 9780061774133
ISBN-10 0061774138
Language English