Elegant Solution: Toyota's Formula for Mastering Innovation

By Matthew May
"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."

-- "Fortune," February 2006

For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined). In a rare look into Toyota's ability to consistently achieve breakthroughs that outperform the competition, "The Elegant Solution" explains what Toyota associates have known all along: it's not about the cars. Rather, Toyota's astounding success is just the visible result of a hidden creative process that begins with a seven-digit number.

"One million." That's how many new ideas the Toyota organization implements every year. These ideas come from every level of the organization -- from the factory floors to the corporate suites. And organizations all over the world want to learn how it's done. Now senior University of Toyota advisor Matthew May shows how any company can achieve an environment of everyday innovation and discover the kinds of elegant solutions that hold the power to change the game forever. World-class benchmarks like Lexus, Prius, Scion -- even Toyota's vaunted production system -- are simply shining examples of elegant solutions.

A tactical playbook for team-based innovation, "The Elegant Solution" delivers powerful lessons in breakthrough thinking in a provocative yet practical guide to the three core principles and ten key practices that shape successful business innovation. Innovation isn't just about technology -- it's about value, opportunity, and impact. When a company embeds a real discipline around tapping ingenuity in the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the universal power and applicability of these concepts. A unique "clamshell strategy" prepares managers to successfully lead and sustain the innovation effort.

At once a thought-starter and a taskmaster, "The Elegant Solution" is a vital prescription for anyone wanting to truly master business innovation.


NEWS & OPINION: The Shibumi Strategy

Posted September 30, 2010, 2:24 PM with category of Innovation & Creativity
Matthew May is known for his thoughts on innovation and design strategy. His books The Elegant Solution and In Pursuit of Elegance focused on those topics, and were written in a more straightforward business style. Now, he's taken another turn: the business parable. Read more

NEWS & OPINION: Todd's Best of Business Books 2006

Posted December 13, 2006, 8:08 PM with category of Management & Workplace Culture
I started with a list of 22 books that I thought deserved year-end honors. The narrowing of the list was the hard part. I quickly marked the ones I knew should be on my list and looked to see if they had something in common. Read more

NEWS & OPINION: Brand New Manifestos

Posted December 8, 2006, 3:05 PM with category of Management & Workplace Culture
Check out the latest ChangeThis manifestos: Elegant Solutions: Breakthrough Thinking the Toyota Way By Matthew E. May One million ideas a year. A culture of innovation. Read more

JACK COVERT SELECTS: Jack Covert Selects: The Elegant Solution

Posted November 10, 2006, 9:20 PM with category of Management & Workplace Culture
The Elegant Solution: Toyota's Formula for Mastering Innovation by Matthew May, Free Press, 256 Pages, $26. 00, Hardcover, October 2006, ISBN 0743290178 One million. That is the number of ideas that Toyota implements every year. Read more

JACK COVERT SELECTS: More From The Elegant Solution

Posted October 31, 2006, 5:38 PM with category of Innovation & Creativity
I just like The Elegant Solution alot. You are going to see a Jack Covert Selects on it this month. This morning, I posted a podcast that I did with Matt a couple of weeks ago. Read more


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Price: $26.00/ea

1 $26.00 9780743290173 No volume discount available.

About the Hardcover

Publisher Free Press
Publish date 10/01/2006
Pages 236
ISBN-13 9780743290173
Language English