Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.
NEWS & OPINION: More Reading from All Marketers Are Liars
Posted May 31, 2005, 2:02 PM with category of Management & Workplace Culture
Seth Godin ends All Marketers Are Liars with a list of other books worth reading:
Crossing the Chasm by Geoffery Moore
Positioning by Trout and Ries
In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters
Blink by Malcolm Galdwell
Selling the Dream by Guy Kawasaki
The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print)
Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff
Secrets of Closing the Sale by Zig Ziglar
Why We Buy by Paco Underhill
Creating Customer Evangelists by Ben McConnell and Jackie Huba
Emotional Design by Donald Norman
The Moral Economy of the Peasant by James Scott
Creative Company: How St.
NEWS & OPINION: Design Thinking Books
Posted February 28, 2005, 11:15 PM with category of Management & Workplace Culture
We've started an interesting discussion about design books on this blog, and as the design thinker on the 800-CEO-READ Blog crew, I would like to add some fuel to the fire, as it were.
I teach a graduate-level class at Stanford's Institute for Design (aka the "d. school").
NEWS & OPINION: Book Review: Emotional Design
Posted July 26, 2004, 6:57 PM with category of Innovation & Creativity
Emotional Design: Why We Love (or Hate) Everyday Things, by Donald A. Norman, Perseus Books, 257 pages, Hardcover, January 2004, ISBN 0465051359.
If youve ever labored to bring something to market, youve probably been party to this daisy chain of blame: designers and engineers fight vicious battles over form vs.