Emotional Design: Why We Love (or Hate) Everyday Things
The design community has focused on making products easier to use. This work aims to demonstrate that design experts have underestimated the role of emotion on our experience of everyday objects.
NEWS & OPINION: More Reading from All Marketers Are Liars
Posted May 31, 2005, 2:02 PM with category of General BusinessSeth Godin ends All Marketers Are Liars with a list of other books worth reading: Crossing the Chasm by Geoffery Moore Positioning by Trout and Ries In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters Blink by Malcolm Galdwell Selling the Dream by Guy Kawasaki The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print) Don't Think Of An Elephant! /How Democrats And Progressives Can Win by George Lakoff Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill Creating Customer Evangelists by Ben McConnell and Jackie Huba Emotional Design by Donald Norman The Moral Economy of the Peasant by James Scott Creative Company: How St. Read more
NEWS & OPINION: Design Thinking Books
Posted February 28, 2005, 11:15 PM with category of General BusinessWe've started an interesting discussion about design books on this blog, and as the design thinker on the 800-CEO-READ Blog crew, I would like to add some fuel to the fire, as it were. I teach a graduate-level class at Stanford's Institute for Design (aka the "d. school"). Read more
NEWS & OPINION: Book Review: Emotional Design
Posted July 26, 2004, 6:57 PM with category of Innovation & CreativityEmotional Design: Why We Love (or Hate) Everyday Things, by Donald A. Norman, Perseus Books, 257 pages, Hardcover, January 2004, ISBN 0465051359. If youve ever labored to bring something to market, youve probably been party to this daisy chain of blame: designers and engineers fight vicious battles over form vs. Read more
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