The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

By Rita Gunther Mc Grath

A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.




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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business, Harvard Business Review Press, 204 pages, $30. 00, Hardcover, June 2013, ISBN 9781422172810 Many books hail the end of major institutions or mainstream conventions. Rita Gunther McGrath’s The End of Competitive Advantage is one of these books, but it is unique among its peers. Read more





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About the Hardcover

Publisher Harvard Business School Press
Publish date 06/04/2013
Pages 240
ISBN-13 9781422172810
ISBN-10 1422172813
Language English

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