Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

By Carol Roth
It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The New York Times, Wall Street Journal, and USA TODAY bestseller The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever. Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: * Learn what it takes to be a successful entrepreneur in today's competitive environment. * Save money, time and effort by avoiding business ownership when the time isn't right for you.* Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. * Evaluate whether your dreams are best served by a hobby, job or business. * Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!


NEWS & OPINION: 2011 Business Book Awards: The Short List

Posted January 4, 2012, 7:40 PM with category of Management & Workplace Culture
What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. Read more

NEWS & OPINION: Introducing the Candidates: Entrepreneurship & Finance

Posted December 21, 2011, 2:07 PM with category of Management & Workplace Culture
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . Read more

NEWS & OPINION: LeaveSmarter: Carol Roth

Posted November 22, 2011, 10:18 PM with category of Narrative & Biography
Business Strategist and Deal Maker Carol Roth visited Milwaukee last week for our LeaveSmarter series, sponsored by M&I Bank/BMO Financial Group, and Whyte Hirschboeck Dudek. For those unfamiliar with Carol's work, she comes from the investment banking industry, having raised over a billion dollars in venture capital, as well as completing multi-millions of dollars in mergers and acquisitions for her clients. Her philosophy is solid, but straight-truth, as she calls it, "Tough Love For Business. Read more

NEWS & OPINION: Carol Roth + Phil Gerbyshak: Tips for Small Businesses

Posted July 21, 2011, 8:54 PM with category of Management & Workplace Culture
I spent some time in Chicago yesterday with author and business strategist Carol Roth, and marketing technology strategist Phil Gerbyshak. We talked about a wide range of perspectives, from small business, to authors, bloggers, and more, and one central theme started to develop: small organizations have the flexibility to change, and the proximity to their customers, to make big things happen. Here's a glimpse into one of those conversations: Feeling inspired to start your own small business? Read more

NEWS & OPINION: Women in Business(books)

Posted June 22, 2011, 7:19 PM with category of Management & Workplace Culture
As I (and many others) have noted, women business book authors make up a very small percentage of the category, and while the number is growing, often books by women are more niche-oriented or geared toward the personal, so don't get the powerful push or word-of-mouth that more general business books get. So I'd like to spend a little time talking about the books written by women that have landed on my desk recently: This spring, Anne Kreamer's book, It's Always Personal, first intrigued me--no, touched me--due to the personalized publisher copy being used to promote the book. Kreamer wrote: I was told when I started work that if I wanted to be professional, I should never let my feelings show at work--that emotion had nothing to do with success. Read more


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About the Paperback

Publisher Benbella Books
Publish date 03/06/2012
Pages 299
ISBN-13 9781936661862
ISBN-10 1936661861
Language English