Rather than relying on businesses or reviews for product information, customers trust people like themselves. With the shift to digital music standing as the model for the future in virtually every industry, this book shows how anyone can reap rewards from the rise of digital knowledge.
NEWS & OPINION: Net Smart
Posted March 27, 2012, 10:00 PM with category of Innovation & Creativity
Regular readers of this blog know that we're very interested (or at least I'm very interested) in how the internet is changing not only how we socialize, shop, and work, but how we think and function as human beings—individually, culturally, and as a society. Going back to 2007 when Andrew Keen's Cult of the Amateur went up against David Weinberger's Everything Is Miscellaneous, and continuing through last year when Nicholas Carr's The Shallows was released around the time of Clay Shirky's Cognitive Surplus, we've been fortunate that publishers have put out books by great thinkers that take opposing sides of the issue that we can compare and contrast. It always sparks a lively conversation.
NEWS & OPINION: In the Books - Off to the Printers VIII
Posted January 8, 2010, 5:36 PM with category of Management & Workplace Culture
I wrote the following article for our first issue of In the Books, released two short years ago, but it seems unbelievably quaint now. Though it has mostly died down, the rise of Web 2. 0 and the effects it would have on our culture and the creative economy was a huge debate two years ago.
STAFF PICKS: Six Pixels' Book Recommendations
Posted October 15, 2008, 2:54 PM with category of Management & Workplace Culture
On October 9th, Mitch Joel of The Six Pixels of Separation Blog posted a list of six Books You Need To Read To Succeed In Business . The post generated quite a lot of buzz, suggesting that, contrary to popular opinion, people still read books. The list was:
The Cluetrain Manifesto: The End of Business as Usual by Rick Levine Christopher Locke, Doc Searls & David Weinberger
Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin