Experience Economy: Work is Theatre & Every Business a Stage

By B Joseph Ii Pine
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.


NEWS & OPINION: Second Acts and our Paperback

Posted August 24, 2011, 8:41 PM with category of Management & Workplace Culture
With weary conviction, F. Scott Fitzgerald wrote near the end of his life that "There are no second acts in American lives. " He gets picked on a lot for that, mostly because it's an easy and somewhat eloquent introduction to the many stories that get written about second acts in American life. Read more

NEWS & OPINION: InBubbleWrap - The Experience Economy

Posted March 12, 2009, 7:06 PM with category of Management & Workplace Culture
Sooo, those of you who haven't thrown your hat in the ring for a free copy of The Experience Economy over at inBubbleWrap, what are you waiting for? It's not like you have to worry about getting your hat back. . Read more

JACK COVERT SELECTS: Jack Covert Selects - Notes on Directing

Posted October 9, 2008, 6:05 PM with category of Management & Workplace Culture
Notes on Directing: 130 Lessons in Leadership from the Director's Chair by Frank Hauser ad Russell Reich, Walker & Company, 127 pages, $15. 00, Paperback, September 2008, ISBN 9780802717085 Authors Joseph Pine and James Gilmore told us "Work is Theatre" in their 1999 book The Experience Economy. The authors drew on the arts, in particular theatre, and explored the metaphor between business and the stage. Read more

NEWS & OPINION: April 2008 International Best Sellers

Posted May 5, 2008, 3:08 PM with category of Management & Workplace Culture
Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? Read more

NEWS & OPINION: Our valentine to you...

Posted February 14, 2007, 5:56 PM with category of Management & Workplace Culture
Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. Read more


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ISBN: 9780875848198

About the Hardcover

Publisher Harvard Business School Press
Publish date 04/01/1999
Pages 254
ISBN-13 9780875848198
ISBN-10 0875848192
Language English