Experience Economy: Work is Theatre & Every Business a Stage

By B Joseph Ii Pine
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.


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About the Hardcover

Publisher Harvard Business School Press
Publish date 04/01/1999
Pages 254
ISBN-13 9780875848198
Language English