Extreme Trust: Turning Proactive Honesty and Flawless Execution Into Long-Term Profits (Revised)

By Don Peppers, Martha Rogers

Not so long ago, being reasonably trustworthy was good enough. But soon only the "extremely "trustworthy will thrive.
In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise.
Bestselling authors Don Peppers and Martha Rogers, Ph.D., argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it.
With a wealth of fascinating research as well as practical applications, this book will show you how to earn and keep the extreme trust of everyone your company interacts with."



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Last month, Martha Rogers was in town for our private LeaveSmarter event, sponsored by BMO Harris and Whyte Hirschboek Dudek. Martha delivered a powerful hour-long talk focusing on the benefits of putting the customer at the center of your business. As Martha puts it, ". Read more




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ISBN: 9780143108559

About the Paperback

Publisher Portfolio
Publish date 06/21/2016
Pages 304
ISBN-13 9780143108559
ISBN-10 0143108557
Language English

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