Fast/Forward: Make Your Company Fit for the Future

By Birkinshaw, Julian M Birkinshaw, Ridderstrale
The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future.


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ISBN: 9780804799539

About the Hardcover

Publisher Stanford Business Books
Publish date 03/20/2017
Pages 240
ISBN-13 9780804799539
ISBN-10 0804799539
Language English

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