Fine Art of Success

Fine Art of Success

By Jamie Anderson, Jörg Reckhenrich, and Martin Kupp

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You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso. The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

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Book Information

Publisher: Wiley
Publish Date: 02/14/2011
Pages: 208
ISBN-13: 9780470661062
ISBN-10: 0470661062
Language: English

Full Description

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition.

With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

About the Authors

Jamie Anderson is jointly Professor in Strategic Management at Antwerp Management School and the Lorange Institute in Switzerland, and visiting lecturer at London Business School. His articles have appeared in publications such as California Management Review, MIT Sloan Management Review, the Financial Times and Wall Street Journal.

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JAMIE ANDERSON is jointly Professor in Strategic Management at Antwerp Management School and the Lorange Institute in Switzerland, and visiting lecturer at London Business School. His articles have appeared in publications such as California Management Review, MIT Sloan Management Review, the Financial Times and Wall Street Journal.

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JAMIE ANDERSON is jointly Professor in Strategic Management at Antwerp Management School and the Lorange Institute in Switzerland, and visiting lecturer at London Business School. His articles have appeared in publications such as California Management Review, MIT Sloan Management Review, the Financial Times and Wall Street Journal.

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