The Four Conversations: Daily Communication That Gets Results

By Laurie Ford, Jeffrey D Ford
Most conversations to get things done at work are of one of four types - initiative conversations, conversations for understanding, performance conversations, or conversations for closure - but they are often done poorly or misused. This book shows managers and employees how to use the right conversation at the right time, plan and start each conversation well, and finish each conversation effectively.


NEWS & OPINION: The 800-CEO-READ Business Book Awards of 2009

Posted December 15, 2009, 3:00 PM with category of Management & Workplace Culture
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more

JACK COVERT SELECTS: 800-CEO-READ Podcast with Jeffrey Ford, co-author of The Four Conversations

Posted August 21, 2009, 5:35 PM with category of Leadership & Strategy
I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results. The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. Read more

JACK COVERT SELECTS: Jack Covert Selects - The Four Conversations

Posted August 14, 2009, 1:27 PM with category of Management & Workplace Culture
The Four Conversations: Daily Communication That Gets Results by Jeffrey Ford and Laurie Ford, Berrett-Koehler, 238 Pages, $19. 95, Paperback, August 2009, ISBN 9781576759202 Communication is the foundation of relationships, whether personal or professional, and rarely are we trained in how to improve those skills. Instead, experience tends to be our guide. Read more


  Choose a format

Price: $17.56/ea
LIST PRICE: $21.95

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $17.56 20%
25 - 99 $15.37 30%
100 - 499 $14.27 35%
500 - 999 $13.83 37%
ISBN: 9781576759202

About the Paperback

Publisher Berrett-Koehler Publishers
Publish date 08/01/2009
Pages 238
ISBN-13 9781576759202
ISBN-10 1576759202
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.

Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to