Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.
Following his New York Times bestseller, The Long Tail, Free is another look at the radical new way business is done. What is so exciting about Chris Anderson's Free is that it shows how a world of bits and not atoms has made possible a new economic model that goes way beyond the old concepts of "free with purchase" or "loss leaders." This is a book about a radical new economy--and it's every bit as timely and revolutionary as The Long Tail. -- Will Baillett
1 $16.00 9781401310325 No volume discount available.
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