Free Prize Inside!: The Next Big Marketing Idea — Bulk Books — Business Books in Bulk — 800-CEO-READ

Free Prize Inside!: The Next Big Marketing Idea

    By Seth Godin
"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

"Purple Cow" taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

"Free Prize Inside" delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation?a free prize inside.

You don?t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. "Free Prize Inside" will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don?t have to be a genius?you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We?re all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.


Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.


NEWS & OPINION: Ask 8cr! - Free Prize Inside

Posted February 12, 2008, 8:19 PM with category of General Business
Ask 8cr! is a section of our blog used as a forum to address the kinds of issues and challenges people are having in the workplace. We take these issues and apply a business book we feel offers a viable solution. Read more

NEWS & OPINION: New Book Excerpts!

Posted September 14, 2005, 7:12 PM with category of Marketing
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week: Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing Tomorrow is a double-header with two great interviews: Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside! Read more

NEWS & OPINION: Review: All Marketers Are Liars

Posted May 23, 2005, 3:17 PM with category of Marketing
All Marketers Are Liars Author: Seth Godin A Review By Wayne Hurlbert, Blog Business World "All marketers are liars". With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field. After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again. Read more

NEWS & OPINION: 800-CEO-READ's Top 25 for 2004

Posted January 6, 2005, 10:15 PM with category of The Company
Here is 800-CEO-READ's Top 25 of 2004. This list is based on sales. What we do is tabulate sales every month and at the end of the year we look at what books showed up on our lists the most. Read more

NEWS & OPINION:'s Customer Favorites of 2004

Posted January 4, 2005, 8:55 PM with category of General Business
I published the Amazon. com's editors' picks in December. Here is the Top 10 Business and Investing Books based on sales at Amazon. Read more


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ISBN: 9781591840411

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Publisher Portfolio
Publish date 09/26/2015
Pages 239
ISBN-10 1591840414
Language English

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