"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.
"Purple Cow" taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
"Free Prize Inside" delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation?a free prize inside.
You don?t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. "Free Prize Inside" will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don?t have to be a genius?you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
We?re all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.
NEWS & OPINION: Ask 8cr! - Free Prize Inside
Posted February 12, 2008, 8:19 PM with category of Management & Workplace Culture
Ask 8cr! is a section of our blog used as a forum to address the kinds of issues and challenges people are having in the workplace. We take these issues and apply a business book we feel offers a viable solution.
NEWS & OPINION: New Book Excerpts!
Posted September 14, 2005, 7:12 PM with category of Marketing & Sales
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people.
Here is the line-up for the week:
Wednesday's Q&A: Mathieson interviews Don Peppers
Author of Entreprise One to One and Return on Customer
Today's Q&A: Mathieson interviews Christopher Locke
Co-author of The Cluetrain Manifesto and author of Gonzo Marketing
Tomorrow is a double-header with two great interviews:
Mathieson interviews Seth Godin
Author of Purple Cow, Free Prize Inside!
NEWS & OPINION: Review: All Marketers Are Liars
Posted May 23, 2005, 3:17 PM with category of Marketing & Sales
All Marketers Are Liars
Author: Seth Godin
By Wayne Hurlbert, Blog Business World
"All marketers are liars".
With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field.
After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again.
NEWS & OPINION: 800-CEO-READ's Top 25 for 2004
Posted January 6, 2005, 10:15 PM with category of The Company
Here is 800-CEO-READ's Top 25 of 2004. This list is based on sales. What we do is tabulate sales every month and at the end of the year we look at what books showed up on our lists the most.
NEWS & OPINION: Amazon.com's Customer Favorites of 2004
Posted January 4, 2005, 8:55 PM with category of Management & Workplace Culture
I published the Amazon. com's editors' picks in December. Here is the Top 10 Business and Investing Books based on sales at Amazon.