Free Prize Inside!: How to Make a Purple Cow — Bulk Books — Business Books in Bulk — 800-CEO-READ

Free Prize Inside!: How to Make a Purple Cow

    By Seth Godin
How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.

From the Trade Paperback edition.

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.


NEWS & OPINION: Ask 8cr! - Free Prize Inside

Posted February 12, 2008, 8:19 PM with category of General Business
Ask 8cr! is a section of our blog used as a forum to address the kinds of issues and challenges people are having in the workplace. We take these issues and apply a business book we feel offers a viable solution. Read more

NEWS & OPINION: New Book Excerpts!

Posted September 14, 2005, 7:12 PM with category of Marketing
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week: Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing Tomorrow is a double-header with two great interviews: Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside! Read more

NEWS & OPINION: Review: All Marketers Are Liars

Posted May 23, 2005, 3:17 PM with category of Marketing
All Marketers Are Liars Author: Seth Godin A Review By Wayne Hurlbert, Blog Business World "All marketers are liars". With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field. After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again. Read more

NEWS & OPINION: 800-CEO-READ's Top 25 for 2004

Posted January 6, 2005, 10:15 PM with category of The Company
Here is 800-CEO-READ's Top 25 of 2004. This list is based on sales. What we do is tabulate sales every month and at the end of the year we look at what books showed up on our lists the most. Read more

NEWS & OPINION:'s Customer Favorites of 2004

Posted January 4, 2005, 8:55 PM with category of General Business
I published the Amazon. com's editors' picks in December. Here is the Top 10 Business and Investing Books based on sales at Amazon. Read more


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ISBN: 9781591841678

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Publisher Portfolio
Publish date 05/01/2007
Pages 239
Availability Available
ISBN-10 1591841674
Language English

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