Frugal Innovation: How to Do More with Less

By Navi Radjou, Jaideep Prabhu, The Economist
Winner of the CMI Management Book of the Year 2016

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:

How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.

How consumers and other external partners can help develop products

How to implement sustainable practices, such as the production of waste-free products

How to change the corporate culture to become more frugal



    RELATED ARTICLES

STAFF PICKS: The Great Disruption: How Business Is Coping with Turbulent Times

Posted June 19, 2015, 11:00 AM with category of Innovation & Creativity
Adrian Woolridge's Shumpeter column for The Economist has been mined for the best material and published as a book. Read more

BESTSELLERS: May 2015 Business Book Bestsellers

Posted June 1, 2015, 2:30 PM with category of The Company
Our business book bestsellers for the month of May, 2015 Read more

JACK COVERT SELECTS: Frugal Innovation: How to Do More With Less by Navi Radjou & Jaideep Prabhu

Posted February 19, 2015, 9:00 AM with category of Innovation & Creativity
PublicAffairs and The Economist team up with two brilliant authors to show us how to create more value with the increasingly limited resources available to us. Read more





    CONTRIBUTIONS


    SHARE THIS
Embedicon
 
9781610395052
eBook

  Choose a format

Price: $15.19/ea
LIST PRICE: $18.99

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $15.19 20%
25 - 99 $13.29 30%
100 - 499 $12.34 35%
500 - 999 $11.96 37%
ISBN: 9781610395052

About the Paperback

Publisher Economist
Publish date 02/10/2015
Pages 272
ISBN-13 9781610395052
ISBN-10 1610395050
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.