Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

By Denise Lee Yohn, Denise Lee Yohn, Denise Lee Yohn

PRE-ORDER for 03/13/2018

"This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work."
--Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE

"Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!"
--Ken Blanchard, Coauthor, The New One Minute Manager(R), Coeditor, Servant Leadership in Action

Internal culture + External brand = FUSION

For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of "the most admired companies," "best brands," and "great workplaces" lists. They don't often talk about that "something" specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes.

Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.

For readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.

"Denise Lee Yohn is back with another breakthrough! Her first book, What Great Brands Do, challenged us to think differently about brand-building. Now FUSION cracks the code on culture-building and reveals how outstanding companies use their corporate cultures as a competitive advantage. It's a must-read!"--Verne Harnish, Founder Entrepreneurs' Organization (EO), Author of Scaling Up (Rockefeller Habits 2.0)
"Denise Lee Yohn's extensive research, insightful analysis, and gift of storytelling make FUSION a practical and inspiring guide to building a great brand and a great culture."--Philip Kotler, S.C.Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations who have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow your business, you can't afford not to read What Great Brands Do by Denise Lee Yohn."--Ken Blanchard, coauthor of The One Minute Manager(R) and TrustWorks!


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PRE-ORDER for 03/13/2018

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ISBN: 9781473676985

About the Hardcover

Publisher Nicholas Brealey Publishing
Publish date 03/13/2018
Pages 228
ISBN-13 9781473676985
ISBN-10 1473676983
Language English

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