Fusionbranding: How to Forge Your Brand for the Future
By Nick Wreden
Nick Wreden is Managing Director of FusionBrand, a consulting firm that specializes in customer loyalty and metrics-based branding. He has over 20 years of experience branding products for Fortune 500 and other companies, including IBM, Cisco, and Hitachi.
NEWS & OPINION: FusionBranding: Comprehensive View of Customer Economy
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