Fusionbranding: How to Forge Your Brand for the Future

By Nick Wreden
FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles.
    ABOUT THE AUTHOR

Nick Wreden is Managing Director of FusionBrand, a consulting firm that specializes in customer loyalty and metrics-based branding. He has over 20 years of experience branding products for Fortune 500 and other companies, including IBM, Cisco, and Hitachi.




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About the Hardcover

Publisher Accountability Press
Publish date 11/09/2015
Pages 390
ISBN-13 9780971744202
Language English

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