The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today
Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. He co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.
NEWS & OPINION: BOOK REVIEW: The Future of Men
1 $24.95 9781403968821 No volume discount available.
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