Gen Z Effect: The Six Forces Shaping the Future of Business
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.
"For years, I have experienced enterprises losing the wisdom of generations because of generational divides. This book offers hope and prescription for stemming that loss. It comes at a critical time in the evolution of organizations." -Jim Champy, author of "Reengineering the Corporation" "Working with some of the world's largest retailers I see first hand how critical it is to understand and integrate "The Gen Z Effect" into an organization's strategy for growth. Tom and Dan provide a clear view of the disruptive force that Gen Z is already having on our businesses and our world, as well as the sort of future we can all look forward to." -Stephanie Fischer, president & CEO of the Global Retail Marketing Association "A superb book that exemplifies a critical skill for the present and future: bridging the generational chasms across knowledge workers. The stories of leadership role models are inspirational, and reinforce the idea that success is based on unique ways of thinking and being not just age." -Bruce Rosenstein, managing editor, "Leader to Leader"; author of "Create Your Future the Peter Drucker Way" ""The Gen Z Effect" is an inspirational showcase of ideas where learning, gaming, technology, and age collide." -Nicholas Bonardi, Lead Audio Designer for Rocksmith and Rocksmith 2014 at Ubisoft "Dan and Tom provide a timely, pragmatic alternative to the polarized perspectives that promote division and deny progress at a critical time in world history. "The Gen Z Effect" offers a mindset that will immediately appeal to those who prefer the roles of playwright or actor, to that of the critic." -Robb Webb, Chief Human Resources Officer, Hyatt Hotels Corporation ""Who's influencing who?" That's the needling question of "The Gen Z Effect," a must-read for built-to-last Boomers and build-it-again Gen Z alike. The insight of Koulopoulos and Keldsen--that influence will trump affluence--makes it clear that privilege and power are no longer the levers that move minds, mouths, and markets." -Alan Kelly, founder & Executive Director, Playmaker Systems, LLC; author of "The Elements of Influence" "Koulopoulos and Keldsen have the pulse on a critically important sea change in how we think about ourselves, society, and the forces of change interacting and impacting us all. Read this and slingshot yourself forward to be influential in a multigenerational, hyperconnected, global society." -Blackford Middleton, MD, MPH, MSc, Chief Informatics Officer and professor at Vanderbilt University Medical Center "This ground-breaking work provides a much-needed framework for corporate strategists and marketing executives to capitalize on the most valuable demographic trend that has ever existed: the Gen Z Effect." -Luke Hohmann, CEO of Conteneo; author of "Innovation Games: Creating Breakthrough Products Through Collaborative Games" "In The Gen Z effect, authors Dan Keldsen and Tom Koulopoulos show us a new model of working, of engaging our customers, of continuous learning--and of living. Gen Z is blurring the lines between all of us. It's about time." -Jill Dyche, author of "The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age" "Generational differences impact our values, beliefs and actions. Why? Because that is how we historically defined ourselves. Technology is changing this. "The Gen Z Effect" provides thought provoking insights about the impact of technology and how simplified accessibility and collaboration beyond traditional boundaries can lead to a civilization that works together to co-create a better world." -Heather Ishikawa, co-author of "Now You're Thinking!"; National Director at Pearson TalentLens ""The Gen Z Effect"'s six forces are all about democratization - of technology, information access, learning, power, and even "identity." This raises the possibility of collective insight into science and humanity, and collective action to improve them. This book not only illuminates how these forces work, but how we, as educators and business leaders, can bring out the best collective action. -Kate Pugh, Academic Director, Columbia University Information and Knowledge Strategy; author of "Smarter Innovation" and "Sharing Hidden Know-How" "This book shows how the 'generational' perspective of human behavior and attitude is dissolving. The generations are increasingly using technology and new perspectives to work together to solve today's biggest challenges. Here's my advice: read "The Gen Z Effect," understand the six forces that are creating this shift and establishing the 'last generation, ' and use them to bring your influence into the future." -Chris Goward, author of "You Should Test That!"; founder of WiderFunnel Marketing Optimization "Koulopoulos and Keldsen reveal the compelling forces behind Gen Z and their impact on managing, learning, and innovating in the new knowledge economy. Their in-depth investigation into "The Gen Z Effect" sheds new light on how to design strategies to leverage the best of hyperconnected, hyperdynamic and agile organizations." -Eric Tsui, professor at The Hong Kong Polytechnic University
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