Generosity Network: New Transformational Tools for Successful Fund-Raising

By Jeffrey C Walker, Jennifer Mc Crea

"The Generosity Network"is the essential guide to the art of activating resources of every kind behind any worthy cause.""Philanthropist Jeff Walker and fund-raising expert Jennifer McCreaoffer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding and even fun.
Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth and often amazing results.Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.
Highlypractical, motivating, and thought provoking, "The Generosity Network"is designed to energize and empowernonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you ll learn new approaches that will make your work more successful and enjoyable than ever."

"In today's troubled world, the work of nonprofit organizations is more urgent than ever. That's why the ideas in "The Generosity Network "are so important. Whether you mission is to save the planet--or just make your little corner of it a whole lot better--you can't afford to ignore this marvelous new book." Goldie Hawn, Academy Award winning actress and producer, Founder of the Hawn Foundation "Of the many important insights this book brings to fund-raising, the most important is that networks undergird all social undertakings, and along networks flow talent, connections, wisdom - and funds. This book is about successful organizations, and the different forms of success, including fund-raising, reinforce one another." Teresa A. Sullivan, President, University of Virginia "For decades, Jennifer McCrea and Jeff Walker have been guiding and advising the leaders of many of today's most effective nonprofit organizations (including mine), in fields ranging from poverty relief and education reform to healthcare, the arts, and the environment--with truly impressive results. What a blessing that they're now making that same wealth of insight available to all of us through "The Generosity Network."" Quincy Jones, Musician, composer, producer, arranger, conductor "Jennifer and Jeff have captured the great joy of fundraising. Their book will prove to be inspirational to many volunteers and staff." Suzanne Helm, Vice President of Development, Council on Foreign Relations "No one knows the art of fundraising, from both sides of the table, like Jennifer McCrea and Jeff Walker. In a time that demands new thinking and innovative approaches to fundraising, I'm delighted they've now made their unparalleled wisdom and call to action available in the form of this wonderful, invaluable book that promises to transform what it means to be a nonprofit leader and partner." Teri Schwartz, Dean, UCLA School of Theater, Film and Television



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ISBN: 9780770437794

About the Hardcover

Publisher Crown Publishing Group (NY)
Publish date 09/24/2013
Pages 287
ISBN-13 9780770437794
ISBN-10 0770437796
Language English

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