Get Back in the Box: How Being Great at What You Do Is Great for Business

By Douglas Rushkoff

Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.


STAFF PICKS: Culture and The Innovator's Cookbook

Posted August 29, 2011, 9:30 PM with category of Management & Workplace Culture
When you booted up Windows 95, a man named Brian Peter George St. John le Baptiste de la Salle Eno made that experience more remarkable and memorable. He made the little league game at the end of the movie Traffic seem profound and timeless—a gentle, reassuring reminder that the universe is stitched together of individual, seemingly mundane moments. Read more

NEWS & OPINION: Joe Nocera's Best Business Books Ever

Posted July 18, 2008, 9:55 PM with category of Management & Workplace Culture
Joe Nocera is a columnist for The New York Times who writes about big business, and yesterday my inbox was filled with notes pointing me to his blog. His latest post recommends what he believes are the best business books ever. Here is Nocera's list with his commentary: "Liar's Poker," by Michael Lewis (even though I've since become convinced that the anecdote that gives the book its title never happened). Read more

NEWS & OPINION: Update from Tools of Change Conference

Posted February 12, 2008, 4:43 PM with category of The Company
Yesterday Kate and I got to hear Douglas Rushkoff, author of Get Back in the Box, talk about how content context contact is king. He explained that what people are really looking for online is social currency, the opportunities to interact with and respond to other people. The predominant marketing model has been to get people to interact with products, to take them away from other people so that, as Doug said in an example, they buy their oatmeal from Quaker, and not from Joe at the local farmer's market. Read more

NEWS & OPINION: Get Back In The Box - Rushkoff on other books

Posted August 4, 2006, 1:29 PM with category of Innovation & Creativity
This is the final post in a series on Doug Rushkoff's Get Back In the Box. In my last installment, I thought I would highlight his mention of other business books. Rushkoff has no hesitation about calling people out. Read more

NEWS & OPINION: Get Back In The Box - It's OK To Have Fun

Posted August 4, 2006, 1:55 AM with category of Innovation & Creativity
This is the fourth in a series on Doug Rushkoff's Get Back In The Box. The final theme I want to discuss is the importance Rushhoff puts on play. He says Apple is the company it is because Jobs let people have fun. Read more


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ISBN: 9780060758707

About the Paperback

Publisher Collins Publishers
Publish date 01/30/2007
Pages 316
ISBN-13 9780060758707
ISBN-10 0060758708
Language English

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