Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

By Nick Westergaard

It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!Weaving hacks, tips, idea starters, and more, chief brand strategist Nick Westergaard has provided in Get Scrappy a plan of attack for businesses of any size to: - Demystify digital marketing in a way that makes sense for your business- Do more with less- Build a strong brand with something to say- Create relevant and engaging content for your social media platforms- Spark dialogue with your community of customers- Measure what matters- And moreThe result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!



    REVIEW QUOTES
..".offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." --Martin Zwilling, "Forbes.com"
..".demystifies digital marketing so that it will make sense to and for any business....with lots of good examples, the book shows businesses exactly how to do more with less."--"Retail Observer"



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ISBN: 9780814437315

About the Hardcover

Publisher Amacom
Publish date 05/02/2016
Pages 240
ISBN-13 9780814437315
ISBN-10 0814437311
Language English

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