Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

By Jason Fried, Heinemeier David Hansson, Matthew Linderman
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
    ABOUT THE AUTHOR

Jason Fried is the cofounder and CEO of Basecamp. He started the company back in 1999 and has been running the show ever since. Along with David, he wrote Getting RealREWORK, and REMOTE. When it comes to business, he thinks things are simple until you make them complicated. And when it comes to life, we’re all just trying to figure it out as we go.






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ISBN: 9780578012810

About the Paperback

Publisher 37signals
Publish date 12/22/2009
Pages 194
ISBN-13 9780578012810
ISBN-10 0578012812
Language English

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