Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line

By Eric Chester
One manager lamented, They just don't give a damn about me, my business, or my customers! Whether bored, uncaring, or distracted, this Generation Y (or Generation Why) is a force that must be reckoned with. Eric Chester, recognized as a premier expert in post- Generation X employment, has been studying the Generation Y culture for years to discern its patterns, mindset, and motivations. His dead-on insights, often hilarious and always instructive, are distilled here. Chester explains what really works, and how businesses can devise action plans that will keep the front line from walking out the back door.


NEWS & OPINION: Getting Them To Give a Damn

Posted May 2, 2005, 6:14 PM with category of Management & Workplace Culture
No single topic elicits a greater outpouring of painful stories among business leaders that when discussing todays emerging workforce. The new breed of 16-to-24-year-old kidployees who serve as the primary interface between your products and your customers, are driving you whacko. Jack Covert and his team at 800ceoead feel your frustration and want to put the book in your hands that can de-whackify you. Read more

EXCERPTS: Getting Them To Give a Damn - Part I

Posted May 2, 2005, 4:57 PM with category of Management & Workplace Culture
Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Botttom Line by Eric Chester Dearborn Trade - May 2005 224 Pages - ISBN 1419504584 I thought this was a pretty interesting book. It is really a book on how to relate to today's youth. I actually came away a little disturbed by this chapter. Read more

NEWS & OPINION: This Week - 5/2/05

Posted May 2, 2005, 1:37 PM with category of Management & Workplace Culture
Welcome to a new week here at 800-CEO-READ. It's in the 30's here this morning, but is expected to slowly warm up through out the week and be in the 70's be next weekend. Lots going on this week. Read more


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Price: $19.95/ea

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About the Paperback

Publisher Kaplan Publishing
Publish date 11/19/2015
Pages 207
ISBN-13 9781419504587
Language English

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