Getting to Plan B: Breaking Through to a Better Business Model
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea.
The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for:
-Identifying the leap-of-faith assumptions hidden in your plan
-Testing those assumptions and unearthing why the plan might not work
-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.
Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at the London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota. He is co-author of "Marketing Management" "A strategic decision making approach "(McGraw Hill/ Irwin 2002) and of "Marketing Strategy' A decision focused approach" (McGraw Hill/ Irwin 2002). Komisar is a Virtual CEO who has worked with companies such as WebTV and TiVo. He is one of the founders of Claris Corporation.
NEWS: Inc. Magazine's Best Books for Business Owners
Posted December 14, 2009, 7:35 PM with category of General BusinessJack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. Read more
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