Give Your Speech, Change the World: How to Move Your Audience to Action
By Nick Morgan
Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audiencenot just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part processfocusing on content development, rehearsal, and deliverythat will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action."
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Posted November 30, 2009, 6:41 PM with category of Management & Workplace CultureWhen Jack and Todd realized, before going out on the road to promote The 100 Best Business Books of All Time, that they were going to need help becoming better public speakers, they knew exactly who to turn to. Nick Morgan is the author of Give Your Speech, Change the World and Trust Me and, along with Nikki Smith-Morgan and (our beloved former coworker) Kate Mytty, runs the finest speaking training operation we know of, Public Words Inc. The day before Thanksgiving, Nick posted a list of Ten Reasons for Public Speakers to be Thankful, which we thought appropriate to repost here. Read more
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