Go-Givers Sell More

By Bob Burg, John David Mann
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

    ABOUT THE AUTHORS

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and serves as a member of the Board of Trustees of Furry Friends Adoption and Clinic in Jupiter, Florida.

John David Mann's diverse career has made him a thought leader in several different industries. In 1986 he founded and wrote for Solstice, a journal on health, nutrition and environmental issues; his series on the climate crisis (yes, he was writing about this back in the eighties) was selected for national reprint in Utne Reader. In 1992 John helped write and produce the underground bestseller The Greatest Networker in the World, by John Milton Fogg, which became the defining book in its industry and sold over 1 million copies in eight languages. During the 1990s, John built a multimillion-dollar sales organization of over 100,000 people. He was cofounder and senior editor of the Upline journal and editor in chief of Network Marketing Lifestyles and Networking Times.

John is an award-winning author whose writings have earned the Nautilus Award, the Axiom Business Book Award (Gold Medal), and Taiwan’s Golden Book Award for Innovation. His books are published in two dozen languages and have sold more than 2 million copies. In addition to coauthoring the national bestseller The Go-Giver and Go-Givers Sell More with Bob Burg, he is also coauthor of the New York Times bestsellers The Red Circle with Brandon Webb and Flash Foresight with Daniel Burrus and the national bestsellers The Slight Edge with Jeff Olson and Real Leadership with John Addison. His Take the Lead with Betsy Myers, which was named Best Leadership Book of 2011 by Tom Peters and the Washington Post.




    RELATED ARTICLES

NEWS & OPINION: It's Not About You

Posted November 4, 2011, 7:52 PM with category of Management & Workplace Culture
In many situations, problems arise because we consider ourselves too much. We focus more on what we did or didn't get as opposed to what we contributed. The philosophy that one gets more by giving, was compellingly illustrated in Bob Burg and John David Mann's two books, The Go-Giver, and Go-Givers Sell More. Read more

NEWS & OPINION: Giving

Posted March 16, 2010, 3:06 PM with category of Management & Workplace Culture
Bob Burg and John David Mann's The Go-Giver: A Little Story About a Powerful Business Idea quickly became a national bestseller. It's parable format told readers a great story that showed how giving could actually increase profits, rather than diminish them. More than that, it showed that those who don't give, actually struggled more, and were likely in a position to fail as opposed to those experiencing utmost success. Read more




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About the Hardcover

Publisher Portfolio
Publish date 02/18/2010
Pages 191
ISBN-13 9781591843085
ISBN-10 1591843081
Language English