Googlization of Everything: (And Why We Should Worry)

By Siva Vaidhyanathan
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission To organize the world s information and make it universally accessible and its much-quoted motto, Don t be evil. In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Googleand the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the evil it pledged to avoid."


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About the Hardcover

Publisher University of California Press
Publish date 03/08/2011
Pages 265
ISBN-13 9780520258822
ISBN-10 0520258827
Language English

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