Grapevine: The New Art of Word-Of-Mouth Marketing
The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.
STAFF PICKS: The Word of Mouth Manual: Volume II
Posted June 16, 2008, 2:15 PM with category of Management & Workplace CultureDave Balter seems to love proving people wrong. People thought he was crazy when he created one of the first word of mouth media companies, BzzAgent. But, through his work, he has proven that people are not only willing, but actually want to be involved in learning about brands and products, and helping spread the word about them, if engaged with and listened to. Read more
NEWS & OPINION: Bzzz...
Posted September 14, 2007, 1:54 PM with category of Marketing & SalesLast night Jon and I listened to a speech from Malcolm Faulds of BzzAgent -- the company founded by Dave Balter, author of Grapevine. I'm still fascinated by what BzzAgent is doing. Dave created BzzAgent to harness the power of word-of-mouth. Read more
JACK COVERT SELECTS: Jack Covert Selects: Grapevine
Posted November 8, 2005, 4:36 PM with category of Management & Workplace CultureGrapevine: The New Art of Word-of-Mouth Marketing by David Balter, John Butman, Portfolio, 288 Pages, $24. 95 Hardcover, November 2005, ISBN 1591841100 I am always asking people what music they are listening to. I am a big music guy and am constantly looking for new stuff. Read more
NEWS & OPINION: Dave Balter/Grapvine Interview
Posted November 1, 2005, 12:04 AM with category of Management & Workplace CultureA few weeks ago, I had a great conversation with Dave Balter, founder of BzzAgent and author of Grapevine: The New Art of Word of Mouth Marketing. We covered everything form why influentials are not as important as people think to why negative feedback can be just as important as positive. We talk about Butterfly Economics by Paul Omerod at the beginning of the podcast. Read more
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