Grapevine: The New Art of Word-Of-Mouth Marketing

By Dave Balter, John Butman
The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.


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ISBN: 9781591841104

About the Hardcover

Publisher Portfolio
Publish date 07/07/2015
Pages 214
ISBN-13 9781591841104
ISBN-10 1591841100
Language English

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