Graphic Design: The New Basics

By Ellen Lupton, Jennifer Cole Phillips
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.


NEWS & OPINION: Publishing Chat With Ellen Lupton

Posted October 7, 2009, 3:45 PM with category of Publishing Industry
Another prime cut from the Author Blog, here's an email interview I conducted with design and publishing thinker Ellen Lupton, who talks about her experience with self-publishing books, and the role design plays in the process. It's an interesting read for anyone who might be looking for ways to present their ideas to the world. --- Technology has enabled people to publish their own books easier, more frequently, and with more control than ever before, but what is really involved? Read more


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