Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses (Special)

By E Williams, E Freya Williams
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak * Disruptive Innovation that uses sustainability to spur the development of radically better products and services * A Higher Purpose that ignites the company-when the mission leads, profits follow * Mainstream Appeal with positioning and packaging stripped of the crunchy clich's that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more-many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.


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NEW RELEASES: Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Posted August 21, 2015, 10:30 AM with category of Innovation & Creativity
E. Freya Williams demonstrates how sustainability and profitability can go hand-in-hand by profiling nine powerhouse companies that do it right. Read more




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ISBN: 9780814436134

About the Hardcover

Publisher Amacom
Publish date 08/19/2015
Pages 288
ISBN-13 9780814436134
ISBN-10 0814436137
Language English

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