Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top

By Andrew S Winston

The many advocates of green business and sustainability who have spent the past months fretting that the opportunities and responsibilities inherent in climate change are being forced to the sidelines during the recession are missing the forest for the clear-cut trees. The savviest green thinkers and smartest business leaders see these challenging times as green's potentially shining moment, its chance to emerge from a responsibility or tertiary opportunity to a core strategic tenet right now. Green is a recession-fighting tool waiting to be unleashed. It is the means to cutting costs and boosting supply-chain efficiency. It is the lens through which stripped-down innovation efforts can find new focus. It is a rallying cry to get demotivated employees focused on future success.

"Winston's experience in speaking on green innovations at blue-chip companies shines through in a multitude of anecdotes throughout the 208-page booklet..." - Reuters, August 20, 2009


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ISBN: 9781422166543

About the Hardcover

Publisher Harvard Business School Press
Publish date 08/01/2009
Pages 208
ISBN-13 9781422166543
ISBN-10 1422166546
Language English

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