From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
NEWS & OPINION: Inc. Magazine's 30th Anniversary Book Recommendations
Posted April 8, 2009, 8:03 PM with category of Management & Workplace Culture
Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read.
Here is the list in its entirety:
Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004)
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006)
Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F.
NEWS & OPINION: New excerpt up - from Green to Gold
Posted January 22, 2009, 3:45 PM with category of Management & Workplace Culture
One of our favorite books, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew S. Winston, is now available in paperback.
NEWS & OPINION: Excerpt from Green to Gold (now in paperback)
Posted January 22, 2009, 3:40 PM with category of Management & Workplace Culture
by Daniel C. Esty and Andrew S. Winston, authors of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
An Eco-Advantage Mindset, supported by the right tracking tools, a focus on redesign, and a culture of environmental stewardship, is the foundation for turning green to gold.