Groundswell: Winning in a World Transformed by Social Technologies
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.
NEWS & OPINION: In the Books - Off to the Printers IX
Posted January 11, 2010, 8:01 PM with category of General BusinessIn our second to last installment of articles from past editions of In the Books, we have a short essay from mister Jon Mueller. In it, Jon shares some of his insights on an oft-discussed topic around these parts—the future of the book and distribution of ideas. ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ The Shifting Landscape of Moving Ideas: The Art of Publishing in a Socially Empowered World BY JON MUELLER The book remains the definitive source for deep exploration of knowledge on a topic. Read more
JACK COVERT SELECTS: Social Media University Reading List
Posted August 13, 2009, 3:48 PM with category of MarketingI had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time: Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. Read more
JACK COVERT SELECTS: Books for Understanding Social Media
Posted June 5, 2009, 5:51 PM with category of General BusinessEverybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Read more
NEWS & OPINION: International Best Selling Books for May!
Posted June 4, 2009, 7:58 PM with category of General BusinessWant to keep up with what's going on in other countries? They do too! Read more
NEWS & OPINION: Channel Insider's 21 to Read
Posted May 27, 2009, 2:49 PM with category of General BusinessChannel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. Read more
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