Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
By Jim Stengel
Ten years of research uncover the secret source of growth and profit
"Those who center their business on improving people s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term."
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengelshows how the world's 50 best businesses as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies The Stengel 50 would have been 400 percent more profitable than an investment in the S&P 500.
"Grow" is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the black box of the consumer s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.
"Grow" thus deftly blends timeless truths about human behavior and values into an action framework how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and deep dives that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, "Grow "unlocks the code for twenty-first century business success."
NEWS: The 800-CEO-READ Bestsellers of 2012
NEWS: The Best Books of 2012, strategy + business Edition
NEWS: Introducing the Candidates: Leadership, Management
|App required||iOS or Google Play|
Hardcover Non-returnable Discounts
|1 - 24||$22.00||20%|
|25 - 99||$17.05||38%|
|100 - 249||$16.50||40%|
|250 - 499||$15.95||42%|
|500 - 999||$15.68||43%|
Need 1000 or more?
Additional discounts may be available. Please call 1-800-236-7323 for more information.
You may also place an order online at the highlighted discount for any quantity over 500.
|Availability||Temporarily out of stock because publisher cannot supply|
Interested in eBooks? — Please read our brief introduction before purchasing.