Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.


EXCERPTS: Growth Hacker Marketing

Posted October 1, 2014, 2:02 AM with category of Marketing & Sales
Growth hacking can be used to sniff out and unearth information as valuable as truffles. But, as Ryan Holiday tells us, it requires a new mindset. Read more


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ISBN: 9781591847380

About the Paperback

Publisher Portfolio
Publish date 09/30/2014
Pages 111
ISBN-13 9781591847380
ISBN-10 1591847389
Language English

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