Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
"Want to quickly make your organization more marketable and user-friendly? Begin by reading this book and applying its concepts on a daily basis. It will jumpstart your engine and lead you down the most effective path in only 30 days!"
--Dr. Stephen R. Covey, author of "The 7 Habits of Highly Effective People"
"Authors Jay Levinson and Al Lautenslager methodically explain strategies to help all businesses and organizations with their marketing. Spending 30 days with this book could be one of your more profitable actions this year."
--Jack Canfield, author of "Chicken Soup for the Soul, The Power of Focus, " and "The Success Principles"
"Only Jay and Al can deliver on the promise to fix your marketing in 30 days. Buying this book and taking 30 days to turbo-charge your company is a no-brainer."
--Guy Kawasaki, author of "The Art of the Start" and CEO of Garage Technology Ventures
"At last, a detailed step-by-step marketing program that doesn't take a lifetime to implement!"
--Roger Parker, author of "Relationship Marketing for the Internet," "Web Design for Dummies," and onepagenewsletters.com
"Don't speed read Guerrilla Marketing in 30 Days. Read just one chapter in a sitting, no more, and then write down ideas that you can use to improve your business. Now read another chapter the next day and write down ideas. You'll find you'll implement some truly great ideas before you're halfway through the book. Try it."
--Jon Spoelstra, author of "Marketing Outrageously," a Wall Street Journal bestseller
"If you are strapped for cash as a small business or a business professional and want to turbo-charge your marketing, read Guerrilla Marketing in 30 Days."
--Jeffrey J. Fox, bestselling author of "How to Make Big Money in Your Own Small Business"