800-CEO-READ is closed until Monday, August 19th, when we will become Porchlight Book Company! Read the news here.

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke

By Michael Levine

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.





    SHARE THIS
Embedicon
 
9780061438523
eBook

Shopping cart is not available

800-CEO-READ is currently closed, and not accepting new orders until Monday, August 19th. If you have questions about an existing order, please call 800-236-7323 or email customerservice@porchlight.com.

Price: $11.99/ea
LIST PRICE: $14.99

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 29 $11.99 20%
30 - 99 $10.49 30%
100 - 499 $9.74 35%
500 - 999 $8.99 40%
ISBN: 9780061438523

About the Paperback

Publisher HarperBusiness
Publish date 08/12/2008
Pages 354
ISBN-13 9780061438523
ISBN-10 0061438529
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.