Harness the Power of the Purse: Winning Women Investors
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
"The rising financial power of women may be the most important demographic trend of the next 20 years. Andrea Turner Moffitt presents a compelling case for the new thinking that will be required to understand this emerging generation of women investors - how to serve them and win their trust." --Gregory J. Fleming, President, Morgan Stanley Wealth Management and Morgan Stanley Investment Management ""Harness the Power of the Purse" combines rich data with real-life stories to highlight a glaring gap between what women want from their investments and what's currently on offer. Andrea Turner Moffitt's book reveals both challenge and opportunity on an immense scale." --Helena Morrissey CBE, CEO, Newton Investments and Founder, 30% Club "Combining story after story with well-grounded research, this book provides a simple guide for financial advisors and firms that will help crack the code to fully harness the growth potential women investors represent." --Bernd Amlung, Head of Global Wealth Solutions and Head of Strategy & Business Development, Deutsche Bank ""Harness the Power of the Purse" provides insightful guidance and a tactical roadmap for financial advisors and their managers offering a deeper understanding of how to meet the unique needs of women investors." --Kathleen Lynch, COO, UBS Wealth Management Americas "I hope every male financial advisor reads this book because prepares them for what's about to come: a new period in finance where the different needs, approaches and goals of women investors will change the face of investing itself." --Joe Keefe, President & CEO, Pax World Management ""Harness the Power of the Purse" uncovers one of the most significant market growth opportunities for banks: women. I hope the financial industry pays close attention to the data and insights shared here so we can begin to see the game-changing impact women investors can have as economic powerhouses." --Mary Ellen Iskenderian, President and CEO, Women's World Banking "Andrea Turner Moffitt's book provides data-driven support for a simple yet profound idea: aligning investments and values matters. This book will inspire individual investors who believe in market-based opportunities to create positive societal impact, while providing financial services professionals with an understanding as to why their clients, especially women, are seeking opportunities to invest in this way. And we will all be better off for it." --Bruce Usher, Former CEO of EcoSecurities and Director of the Tamer Center for Social Enterprise, Columbia Business School
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